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Next batch begins 13 September 2026

The NNWA journal

No subject in health attracts more confident nonsense. Here is each claim against the trials, including the half of each that is true.

Fourteen weight loss claims, checked against the evidence

Weight loss myths travel further and faster than almost any other kind of health advice. They spread because weight is visible, because the advice is cheap to give, and because there is a very large amount of money in selling the next answer.

Published
Reading time
26 min
Written by
NNWA Nutrition & Wellness Academy
Written byNeha Mohan Sinha, Clinical Nutritionist & Lead MentorM.Sc Nutrition · PhD Scholar · Command Hospital
Reviewed byDr. Sucharita Sengupta, Mentor-in-ChiefMSc Food Science & Nutrition · PG Certificate in Diabetes Education · Doctoral Scholar

Last reviewed on 2 September 2026.

NNWA publishes the name and qualifications of everyone who writes and checks its material. You can see the full teaching team on the faculty page.

An abstract balance with two bowls, tipped to one side, drawn in brass on deep forest green, with the NNWA wordmark in the corner.

No other subject in health attracts this much confident nonsense. A claim about kidney disease has to get past a nephrologist. A claim about lemon water only has to sound plausible for four seconds on a screen. And most of these claims are not lies exactly. They are usually one real fact stretched a hundred times past what the research can carry.

Every claim below was checked the same way. The study was opened and read, the finding was confirmed, and then the sentence was written. Where a study is named you can open it yourself through the link. Where a claim turned out to have a real kernel in it, that is said plainly, because a myth with a true half is more useful to understand than a myth that is simply knocked down.

This article is general education, not personal advice. Anyone with a medical condition, anyone taking regular medication, and anyone who is pregnant should work with their own doctor and dietitian before changing how they eat.

Weight loss myths about drinks and morning rituals

1. Lemon and honey water in the morning burns fat

Verdict: it does not burn fat, and the honey is sugar.

Nothing in lemon or in honey has been shown to raise fat burning in humans. The World Health Organization counts the sugars naturally present in honey as free sugars, the same category as table sugar added to tea, and recommends keeping free sugars under 10 per cent of total energy, with a further reduction below 5 per cent suggested. So a spoon of honey every morning is a small addition of the thing most people are already trying to cut.

The kernel of truth is the water. In a randomised trial of adults aged 55 to 75 with a BMI between 25 and 40, one group drank 500 ml of water before each main meal alongside a reduced-calorie diet, and the other followed the same diet alone. Over 12 weeks the water group lost about 2 kg more. The authors put it down partly to eating less at the meal that followed.

So the ritual is not useless. It is just that the useful part is the plain water and the fixed habit, not the lemon, and certainly not the honey. Drop the honey and you have a free, harmless habit. Keep the honey and you have added sugar to a drink you believed was burning fat.

2. Green tea burns fat

Verdict: a very small effect at best, and too small to change your weight.

This is the most-tested claim on the list. A Cochrane review pooled randomised controlled trials of at least 12 weeks in adults with overweight or obesity. Across six trials conducted outside Japan, covering 532 participants, the mean difference in weight loss was 0.04 kg, which was not statistically significant. Eight Japanese trials were too different from one another to pool, and reported differences ranging from 0.2 kg to 3.5 kg in favour of green tea. Green tea had no significant effect on keeping weight off after a loss.

The review authors concluded that green tea preparations appear to produce a small, statistically non-significant weight loss, and that because the amount is small it is unlikely to be clinically important.

The kernel is real chemistry. Catechins and caffeine do nudge energy expenditure upward. The problem is scale. A nudge that a metabolic chamber can detect is not a nudge that a bathroom scale can detect, and the marketing quietly swaps one for the other.

3. Detox teas, juices and cleanses remove toxins and make you lose weight

Verdict: the whole category is unsupported.

A review in the Journal of Human Nutrition and Dietetics examined the evidence for commercial detox diets and reported that no randomised controlled trials had been conducted to test whether they work in humans. The handful of clinical studies that exist were limited by flawed methods and small numbers of participants.

The United States National Center for Complementary and Integrative Health reaches the same place. Its review of the evidence notes that the small number of human studies on detox programmes were low quality, with design problems, few participants, or no peer review. It cites a 2015 review that found no compelling research supporting detox diets for weight management or for removing toxins, and a 2017 review noting that juicing and detox diets do cause initial weight loss because calorie intake is very low, but that the weight tends to return when normal eating resumes. It also flags real harm: unpasteurised juices carrying bacteria, high-oxalate juices raising kidney stone risk, blood sugar disruption in people with diabetes, and dehydration or electrolyte problems, particularly where laxatives are involved.

There is a kernel here, and it is worth naming. People often do feel better after a detox week. That is because they stopped drinking alcohol, stopped eating fried food, cut sugar and started sleeping earlier. Those changes work. The tea is a passenger.

Does green tea actually burn fat?

Green tea raises energy expenditure slightly, because caffeine and catechins have a genuine thermogenic effect, but the amount of weight this produces in real trials is close to nothing. The Cochrane review of randomised trials lasting at least 12 weeks found a mean weight difference of 0.04 kg across trials run outside Japan, which is not statistically significant, and found no benefit at all for keeping weight off after a loss. Green tea is a pleasant, low-calorie drink with no sugar in it, and if it replaces two sweetened teas a day it will help you, but the help comes from the sugar you did not drink, not from the tea burning your fat.

Do detox drinks help you lose weight?

Detox drinks do not remove toxins and they do not cause lasting weight loss, and the category has never been tested properly in humans. Reviews of the evidence found no randomised controlled trials of commercial detox diets, and the few studies that exist are small and poorly designed. Where people do lose weight on a cleanse, it is because they have eaten very little for a few days, and the weight comes back when eating returns to normal. Your liver and kidneys already carry out the work these products claim to do, they do it continuously, and no drink improves on them. If a detox product also contains a laxative, the scale moves because of fluid and gut contents, which is not fat.

Weight loss myths about meal timing and meal frequency

4. Eating after 7pm or 8pm makes you gain weight

Verdict: the clock is not the cause, but late eating does shift a few things against you.

This one has more substance than most people expect. A tightly controlled crossover trial fed participants identical meals either early or late in the day, while controlling food, physical activity, sleep and light exposure. Late eating increased hunger, raised the ratio of ghrelin to leptin, lowered waking energy expenditure and lowered 24-hour core body temperature. Fat tissue gene expression also shifted in a direction consistent with more storage and less breakdown.

So there is a real signal. What that signal does not show is a switch that flips at a particular hour. The effects were modest, and they mostly ran through appetite. In everyday life, most weight gain blamed on late eating is simply extra eating. Dinner at 10pm after a full day of meals is more food, not later food.

If your work makes late dinners unavoidable, the useful levers are what the meal contains and how big it is, not the clock on the wall. Some people find a compressed eating window helps them eat less overall, which is worth reading about separately in our piece on intermittent fasting in India.

5. Skipping breakfast makes you fat

Verdict: no, and adding breakfast is not a weight loss strategy.

A systematic review and meta-analysis in the BMJ pooled 13 randomised controlled trials from high-income countries: seven measuring weight change and ten measuring energy intake. The trials found a small difference in weight favouring the people who skipped breakfast, a mean difference of 0.44 kg, and found that people assigned to eat breakfast took in more total energy across the day, a mean difference of about 260 kcal.

The authors were careful, and so should we be. All the trials carried a high or unclear risk of bias in at least one area, and follow-up was short, averaging about seven weeks for weight. Their conclusion was that adding breakfast might not be a good strategy for weight loss, and that caution is needed before recommending it for that purpose.

That is not a case for skipping breakfast. It is a case for dropping the rule. If breakfast steadies your appetite and stops a 4pm collapse into fried snacks, eat it. A breakfast built around protein tends to do that better than one built around refined carbohydrate, which is covered in our guide to protein for weight loss. If you are not hungry in the morning, nothing bad happens because you waited.

6. Eating six small meals a day boosts your metabolism

Verdict: no metabolic advantage has ever been demonstrated.

The review that settled this looked at both the population data and the mechanism. On the population side, some surveys do show people who eat more often weigh less, but the relationship is very weak and almost certainly an artefact, driven by people changing how they eat after gaining weight and by heavier people under-reporting what they eat.

On the mechanism side the answer is cleaner. Studies using whole-body calorimetry and doubly labelled water, which measure total 24-hour energy expenditure directly, find no difference between eating little and often and eating in fewer larger meals. With one exception, there is no evidence that weight loss on a reduced-calorie diet changes with meal frequency. The reviewers concluded that whatever meal pattern does for body weight, it does through how much you eat, not through how much you burn.

The kernel is that meal pattern genuinely matters for some people, just for a different reason. Six meals can prevent the ravenous overeating that follows an eight-hour gap. Three meals can prevent the constant grazing that quietly adds a few hundred calories. Neither is metabolically superior. Pick the one you can actually keep to. If you are on medication for diabetes, meal spacing can matter clinically, and that decision belongs to your doctor rather than to an article.

Does eating late at night cause weight gain?

Late eating is linked to a higher risk of obesity, and a controlled crossover trial has shown some real mechanisms behind that link: eating the same meals later in the day increased hunger, raised the ghrelin to leptin ratio, lowered waking energy expenditure and lowered core body temperature, with fat tissue gene changes pointing towards storage. But those effects are modest, and the trial held food intake identical, which real life does not. For most people, a late dinner is a problem because it is an additional meal on top of a full day of eating, or because it is the meal where the day's restraint runs out. The clock is not doing the damage on its own, so a 9pm roti and dal after a light day is not the same thing as a 9pm plate of fried snacks after three full meals.

Myths about particular foods

7. Certain foods have negative calories

Verdict: no food has negative calories.

The idea is that some foods cost more energy to digest than they contain, so eating them puts you in deficit. The energy cost of digesting food is real and has a name: diet-induced thermogenesis. A review of the measurements found that for a mixed diet eaten at energy balance, it accounts for 5 to 15 per cent of daily energy expenditure, and that the cost is highest for alcohol and protein, lower for carbohydrate, and lowest for fat.

That range is the answer. If digestion reclaims something in the order of a tenth of what you eat, no food can cost more to process than it delivers. The arithmetic only works if the number were above 100 per cent, and it is nowhere near it. The energy values themselves are also not in doubt. The Atwater factors used worldwide are 4 kcal per gram for protein, 4 for carbohydrate and 9 for fat.

The kernel is practical rather than metabolic. Cucumber, tomato, lauki, cabbage and most leafy vegetables carry very few calories for the volume they occupy, so they fill the plate and the stomach for almost nothing. That is genuinely useful. It is just a story about energy density, not about negative numbers.

8. Carbohydrates make you fat, and rice is the worst of them

Verdict: carbohydrate has no special fattening power, and rice is not the villain it is made out to be.

Two studies are worth knowing here. In a metabolic ward study, 19 adults with obesity had either carbohydrate or fat cut by the same number of calories for six days each. Carbohydrate restriction raised fat burning as predicted, and produced 53 g of body fat loss a day. Fat restriction produced 89 g a day, which was significantly more, even though fat burning did not change. The mathematical model in the same paper predicted that over longer periods the two approaches converge.

They do. In the DIETFITS trial, 609 adults were randomised to a healthy low-fat or a healthy low-carbohydrate diet for 12 months. Weight change was 5.3 kg on low fat and 6.0 kg on low carbohydrate, and the difference between groups was not significant. Neither genotype pattern nor insulin secretion predicted who would do better on which diet.

Rice deserves its own paragraph, because in India this claim does more work than any other. A BMJ meta-analysis of seven prospective cohort analyses, covering 13,284 new cases of type 2 diabetes among 352,384 participants, found that higher white rice intake was associated with higher diabetes risk, with a pooled relative risk of 1.55 in Asian populations comparing highest with lowest intake, and 1.11 for each extra serving a day. That is an observational finding about diabetes risk, not proof that rice causes weight gain, and the Asian cohorts were eating three to four servings a day. The ICMR-NIN dietary guidelines for Indians take the measured line and ask that at least half of cereal intake come from whole grains.

So the honest version is about quantity and company. A bowl of rice with dal, a vegetable and curd behaves very differently from three bowls of rice with a thin gravy. Our Indian food calorie chart is a better starting point than any rule that bans a staple, and if you want the mechanism behind all of this, read what a calorie deficit actually is.

9. Eating fat makes you fat, and ghee is the enemy

Verdict: fat does not make you fat by itself, but it is the most concentrated energy on the plate.

The DIETFITS result above already answers the main claim. A group eating 45 per cent of energy from fat lost the same amount as a group eating 29 per cent from fat over a year. Cutting fat is not required for weight loss.

The kernel is energy density, and it is a real one. Fat carries 9 kcal per gram against 4 for carbohydrate and protein. Two extra spoons of ghee is a meaningful amount of energy in a form that takes up almost no space on the plate and does very little to make you feel full. That is why fat is easy to under-count, not why it is uniquely fattening.

On ghee specifically, the current Indian guidance is about fat quality rather than a ban. The 2024 ICMR-NIN guidelines set saturated fat below 7 per cent of total calories, ask for zero trans fat, and put more emphasis on omega-3 fats. Ghee is largely saturated fat, so it sits inside that limit rather than outside the diet. It is neither the poison nor the superfood it gets described as. It is a cooking fat with a budget.

The Atwater figures, which is why no food can carry a negative calorie
NutrientEnergy per gram
Protein4 kcal
Carbohydrate4 kcal
Fat9 kcal

Digesting a mixed diet reclaims 5 to 15 per cent of intake. A negative-calorie food would need that figure above 100.

Are there any genuine fat burning foods?

No food burns fat, and the phrase itself is misleading, because fat loss is driven by the balance between what you eat and what you use, not by any single item on the plate. The closest thing to a real effect is protein, which has the highest energy cost of digestion of the three main nutrients and which the diet-induced thermogenesis literature links to a genuine effect on satiety. That still is not burning fat. It means a high-protein meal costs slightly more to process and tends to leave you less hungry afterwards, so you eat less later. Chilli, green tea, coffee, ginger and cinnamon all have measurable thermogenic effects in laboratory conditions, and all of them are far too small to show up on a scale. If a food helps you lose weight, it is almost always because it filled you up for few calories or replaced something heavier.

Myths about the body and the burn

10. Your metabolism is damaged from years of dieting

Verdict: metabolic adaptation is real, but permanent damage is the wrong description.

The study that made this famous followed contestants from a televised weight loss competition. Six years after the competition ended, and after most of the weight had returned, resting metabolic rate was 704 kcal a day below baseline, and metabolic adaptation had grown to about 499 kcal a day. Participants who kept more weight off showed more ongoing metabolic slowing. The researchers described this as a proportional but incomplete response to current efforts to reduce body weight, which is a careful way of saying the body pushes back for as long as you hold a lower weight.

That is not the same as a metabolism that has been broken. Some of the fall is simply a smaller body needing less energy. The rest is adaptation that tracks with the weight you are currently holding. And the wider picture does not support the belief that metabolism collapses with age either. A study using doubly labelled water across more than 6,000 people from 8 days to 95 years old found that energy expenditure, adjusted for fat-free mass, stays stable from about 20 to 60 years and only declines after that.

What all of this argues for is patience rather than despair. It is a reason to lose weight at a rate you can hold, to protect muscle with resistance training and enough protein, and to treat maintenance as the real work. If your loss has stalled, our piece on why weight loss stops covers the usual causes in order.

11. Sweating more means burning more fat

Verdict: sweat is heat management, and the weight you lose is water.

Sweating exists to cool you down. How much you sweat depends on temperature, humidity, clothing, fitness and individual variation, not on how much fat you are using. The American College of Sports Medicine position stand on fluid replacement treats this as settled enough to use as a measurement tool: sweat rates are estimated by weighing someone before and after exercise, and the goal of drinking during activity is to keep body weight loss from water deficit under 2 per cent. The weight comes back as soon as you drink.

That is why sauna suits, steam sessions, heated belts and body wraps show a number on the scale. Anything that makes you sweat harder will do that, and none of it touches fat. Losing fluid deliberately also carries real risk in Indian summers, and the risk is higher for older people and anyone on blood pressure or diuretic medication.

Electrical stimulation belts have actually been tested. Twenty-seven volunteers used the devices three times a week following the manufacturer's instructions, against a sham group. There was no significant effect on body weight, body fat, girths, strength or appearance. As a category, passive devices sold for melting fat are not supported.

12. Ab exercises flatten your stomach

Verdict: no. You cannot choose where fat comes off.

In a randomised trial, 24 sedentary adults were split into an abdominal exercise group and a control group, with diet held constant. The exercise group did seven abdominal exercises, two sets of ten, five days a week for six weeks. There was no significant change in body weight, body fat percentage, abdominal fat, abdominal circumference or skinfolds. Their abdominal endurance improved a lot, which is what training a muscle does.

Core work is worth doing for strength and posture. It just will not decide where fat leaves your body. Our guide to losing belly fat covers what does.

Can years of dieting permanently damage your metabolism?

Repeated dieting does not permanently break your metabolism, but it does produce real, lasting adaptation, and that distinction matters. Follow-up of people who lost very large amounts of weight found resting metabolic rate still hundreds of calories a day below baseline six years later, with the largest slowing in those who had kept the most weight off. Hormonal changes follow the same pattern, with appetite signals still shifted a year after a large loss. What this means in practice is that maintaining a reduced weight takes ongoing effort and slightly less food than someone of the same size who was never heavier, which is unfair but manageable. It is not a reason to stop trying, and it is a strong reason to lose weight slowly, keep protein and resistance training in the plan, and treat the maintenance phase as the main event rather than an afterthought.

Weight loss myths about products and about people

13. Weight loss supplements and fat burners work

Verdict: as a category, they are not supported by good evidence.

The most thorough review of this question screened 20,504 records and read 1,743 full papers, ending with 315 randomised controlled trials covering 14 purported supplements and therapies. Only 52 of those trials, about one in six, were judged low risk of bias and sufficient to assess efficacy. Of those 52, only 16 found a significant difference in weight between groups, and the differences ranged from 0.3 kg to 4.93 kg. The reviewers concluded that supplements and alternative therapies for weight loss have a limited high-quality evidence base.

There is also a regulatory point that most Indian buyers do not know. Under the FSSAI rules covering health supplements and nutraceuticals, such a product may not claim to prevent, treat or cure a human disease, because a product making that claim would be a drug and would fall outside FSSAI's remit entirely. So when a fat burner label promises a medical outcome, it is either making a claim it is not permitted to make, or it is written vaguely enough to mean nothing.

Prescription anti-obesity medicines are a different subject from supplements. They exist, they are prescription-only, they have real effects and real side effects, and whether one is appropriate is a decision for a doctor who knows your history. No article should be recommending or ruling one out for you.

14. Losing weight is simply a matter of willpower

Verdict: this is the most damaging item on the list, and the evidence is firmly against it.

Effort matters. What is wrong is the word "simply", and the assumption that follows it, which is that a person who struggles to lose weight has a weaker character than one who does not. Here is what the research actually shows.

Genetics sets a large part of the starting position. Twin, family and adoption studies put the heritability of obesity between 40 and 70 per cent, and gene discovery work in both rare severe obesity and common obesity points to the brain as the main site of action. These are not genes for laziness. They are largely genes that shape appetite, fullness and how strongly food registers as rewarding. Two people at the same desk eating the same lunch can experience very different hunger three hours later, and neither of them chose that.

The body defends a lost weight. Fifty people who lost an average of 13.5 kg on a very low energy diet had their appetite hormones measured before, straight after, and a year later. Leptin fell, ghrelin rose, hunger ratings rose, and a year after the weight loss those changes had not returned to baseline. Someone maintaining a 13 kg loss is not eating against the same appetite as someone who was never heavier. They are eating against a raised one, every day, indefinitely.

The food environment changes intake without changing intent. Twenty adults lived in a research unit and spent two weeks on an ultra-processed diet and two weeks on an unprocessed diet, matched for presented calories, sugar, fat, sodium, fibre and macronutrients. They were told to eat as much or as little as they liked. On the ultra-processed diet they ate about 508 kcal a day more, gained 0.9 kg, and lost 0.9 kg on the other diet. Same people. Same instructions. Different food supply.

Sleep changes what the weight loss is made of. Ten overweight adults did the same calorie restriction twice, once with 8.5 hours in bed and once with 5.5. The short-sleep condition cut the proportion of weight lost as fat by 55 per cent and increased loss of fat-free mass by 60 per cent, alongside more hunger. Anyone working night shifts or sleeping badly because of a young child is dieting on a worse deal, through no fault of their own.

Medication causes weight gain, commonly. A clinical review of drugs affecting body weight records gains ranging from a few kilograms to 10 per cent or more of starting body weight, across drug classes including beta blockers, antipsychotics, corticosteroids, several neurotropic drugs and some HIV therapies. If you started gaining weight after a new prescription, that is a conversation to have with the prescriber. It is not a reason to stop a medicine on your own.

Circumstance shows up in the population data. An analysis of 623,656 Indian women aged 15 to 49 from NFHS-5 found that 24 per cent were overweight or obese, ranging from 41 per cent in Punjab to 11 per cent in Meghalaya, with household wealth and urban residence both positively associated. A characteristic that varies this much by district and by household income is not a characteristic of individual willpower.

None of this means effort is pointless. People do lose weight and keep it off, and the things that help are unglamorous: enough protein, enough sleep, resistance training, food you actually like, a deficit small enough to survive, and support. What the evidence rules out is the moral reading. Difficulty here is biology and circumstance, not a character flaw, and a nutrition professional who cannot say that plainly to a client is not much use to them. If you want the clinical picture of how weight is managed in an Indian context, our guide to diet in obesity sets it out.

One safety note belongs here. Very rapid weight loss, severe restriction, and constant preoccupation with food and body weight are reasons to speak to a doctor, not signs that something is working.

Do fat burner supplements work?

The evidence does not support fat burners as a category. The largest systematic review of supplements and alternative therapies for weight loss found 315 randomised trials, of which only about one in six were of sufficient quality and low enough risk of bias to judge, and of those only 16 showed a significant difference in weight against the comparison group, ranging from 0.3 kg to just under 5 kg. That is a very thin result for an industry of this size. Indian rules add a second reason for caution, since a product sold as a health supplement or nutraceutical is not permitted to claim it prevents, treats or cures a disease, so the confident promises on packaging and in advertising sit outside what the product is legally allowed to say it does.

How to check the next claim you meet

You will meet the next claim within a day or two, and it will be one that is not on this page. Four questions handle most of them.

  • Who benefits if you believe this? If the claim and the product arrive together, treat them as one thing. A finding is not evidence when the person reporting it is also taking the payment.
  • Is there a human trial, or only a mechanism? "Compound X increases fat oxidation in cells" is not the same sentence as "people who took X lost weight". Most weight loss marketing lives in the gap between those two sentences.
  • Is the effect big enough to matter? This is the question almost nobody asks. Green tea produced a real, measured, non-significant weight difference of 0.04 kg. That is a true finding and a useless one. Ask for the size, not just the direction.
  • Would this claim survive being written down? Ask whether the person would put the claim in writing with a study attached. Marketing that is happy to say something on video often goes quiet when asked for a citation.

A fifth check is worth adding for India specifically. Ask whether the claim requires you to give up a staple food that a few hundred million people have eaten for centuries. Rice, wheat, ghee and curd are not new, and the rise in obesity is recent. Something else changed.

Learning to read this literature is a skill rather than a personality trait, and it is the part of nutrition training that clients notice most, because it is what lets a practitioner say "that is not supported, and here is why" without hesitating. It is taught properly in our Diploma in Nutrition, Dietetics & Public Health, alongside the counselling skills needed to say it to someone who has just spent 3,000 rupees on a detox pack. A skill qualification of this kind is not a degree, and Registered Dietitian status in India needs a BSc or MSc plus registration with the Indian Dietetic Association.

For most readers, though, the takeaway is smaller and more useful than any of the fourteen claims above. Almost nothing on a shelf changes your weight. What changes it is how much you eat over months, how much of that is protein, how much you move, how you sleep, and whether the plan is one you can still be following in a year.

Checking the next claim you meet

Four questions handle most of them, and a fifth is worth adding in India.

  1. Ask who benefits

    If the claim and the product arrive together, treat them as one thing. A finding reported by the person taking the payment is an advertisement.

  2. Ask for a human trial

    A compound that raises fat oxidation in cells is not the same sentence as people who took it losing weight. Most of this marketing lives in the gap.

  3. Ask how big the effect is

    Almost nobody does. Green tea produced a measured difference of 0.04 kg, which is a true finding and a useless one. Ask for the size, not the direction.

  4. Ask whether it would be written down

    Would the person put the claim in writing with a study attached? Marketing that is confident on video tends to go quiet when a citation is requested.

  5. Ask what it wants you to give up

    A claim that requires abandoning rice, wheat, ghee or curd says something very old caused something very recent. Something else changed.

Sources and further reading

02

Check the next claim yourself

Fourteen claims settled is useful. Knowing how they were settled is more useful, because the fifteenth arrives next week and it will sound just as convincing as the last one did.

  • 01

    separate the true half of a claim from the false

  • 02

    ask who funded a study and how big the effect was

  • 03

    stop paying for categories with no evidence

  • 04

    see why willpower is the worst explanation of all

Learn to read the evidence yourself

Every claim on this page links to the study behind it, because that is the only defence against a field this full of confident nonsense. NNWA teaches the science and the consultation skill together, with work marked by mentors.